Fiscal Nepal
First Business News Portal in English from Nepal
KATHMANDU: inDrive, the global mobility and urban services platform, has announced Swastima Khadka, one of Nepal’s most admired and influential actresses, as the Brand Ambassador for inDrive Nepal. Alongside her appointment, the company has launched its new 360° campaign, “Your Journey Begins With Your Choice,” highlighting the brand’s core values of freedom, fairness, and transparency in mobility.
The campaign emphasizes inDrive’s unique peer-to-peer (P2P) model, where passengers and drivers can negotiate fares directly, promoting equality and mutual respect. Through the app, users can offer their own fare or choose among driver offers based on factors such as vehicle model, driver rating, and arrival time — ensuring full transparency and control for both sides.
Speaking on the occasion, Mark Tolley, Regional Director for APAC, inDrive, said the campaign mirrors the company’s mission to empower people through choice and fairness. “We’re thrilled to have Swastima Khadka represent inDrive in Nepal. Her authenticity and independent spirit perfectly reflect our brand values,” he stated.
Rita Pokharel, Country Representative for inDrive Nepal, added that the initiative reinforces inDrive’s vision of empowering communities with genuine freedom of choice.
Accepting the role, Swastima Khadka shared, “I’m proud to represent a platform that respects both passengers and drivers. inDrive’s approach to fairness and transparency truly resonates with me.”
The campaign will span digital, outdoor, and on-ground activations, positioning inDrive as Nepal’s leading people-driven mobility platform that celebrates choice, equality, and community empowerment.
Your email address will not be published. Required fields are marked *
Comment *
Name *
Email *
Website
Save my name, email, and website in this browser for the next time I comment.
