Tourism Board and TikTok partner to train 300 tourism stakeholders in digital travel storytelling

KATHMANDU, June 17: The Nepal Tourism Board (NTB) and TikTok are set to organize a three-day Travel Content Creation Workshop aimed at strengthening Nepal’s digital tourism promotion and enhancing the content creation skills of tourism stakeholders across the country.

The workshop, scheduled to take place in Kathmandu from June 24 to 26, 2026, is part of an ongoing collaboration between NTB and TikTok to position Nepal more effectively in the global tourism marketplace through creator-driven storytelling, short-form video content, and digital marketing.

300 Participants to Join Capacity-Building Program

According to NTB, the program will bring together 300 participants, including tourism professionals, travel entrepreneurs, content creators, digital storytellers, media personnel, tourism communicators, and destination promoters from across Nepal.

Participants will attend intensive one-day sessions during the three-day event and will be grouped according to their professional backgrounds and areas of expertise to maximize learning outcomes.

The workshop aims to equip tourism stakeholders with practical skills in:

• Travel storytelling and destination promotion
• Short-form video production
• Audience engagement strategies
• Tourism branding and marketing
• Effective use of digital platforms for tourism growth
• Creating content for international travel audiences

Industry experts from TikTok will lead practical training sessions, sharing insights on emerging digital trends and best practices for producing engaging tourism-related content.

Promoting Nepal Through Authentic Stories

The initiative comes as Nepal increasingly embraces digital platforms to attract international travelers and strengthen its presence in key tourism source markets.

NTB believes that empowering local tourism stakeholders with modern content creation skills can help showcase Nepal’s diverse tourism products, including adventure tourism, trekking, mountaineering, cultural heritage, spirituality, wildlife, gastronomy, and community-based tourism experiences.

By encouraging authentic storytelling, the program seeks to inspire both domestic and international travelers through real experiences shared by people directly involved in Nepal’s tourism industry.

NTB Highlights Importance of Digital Tourism Marketing

Speaking about the initiative, Sunil Sharma, Officiating Director of Nepal Tourism Board, said digital storytelling has become an increasingly important tool for destination marketing in the modern travel industry.

“We aim to amplify Nepal’s diverse experiences to global audiences in a more engaging and impactful way. We believe the voices of our own people are the strongest ambassadors of Nepal’s tourism,” Sharma said.

The partnership reflects a growing trend among tourism organizations worldwide to collaborate with social media platforms and content creators to reach younger travelers and digitally connected audiences.

Applications Open Until June 21

NTB has invited interested tourism stakeholders to apply through the official workshop registration portal. The deadline for submitting applications is June 21, 2026.

Tourism officials expect the workshop to contribute to Nepal’s broader efforts to strengthen destination branding, increase international visitor arrivals, and promote the country as a leading travel destination in South Asia through innovative digital marketing strategies.